SAVVY UX SUMMIT 2020

Alastair is a product design manager, leader and mentor. He loves working with multi-disciplinary teams to solve complex business and interaction design challenges. He is currently VP Design at Dropbox, where he leads the brand, Product Design, Research and UX Writing teams. Previously, he led the product design organisation across a portfolio of Atlassian's largest Cloud Products and Platforms and helped scale the design team from 20 to over 200.

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Aldrich Huang, CEO and co-founder of UXTesting.io, International Board Member at User Experience Quality Certification Center (UXQCC), Mentor at User Experience Professionals Association (UXPA) as well as the main organizer of the Savvy UX Summit. With several years of working experiences in the field of legal, business development, and customer experience, he firmly believes that better user experience will bring joy to the users.

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Audrey Tang is Taiwan’s digital minister in charge of Social Innovation.

Audrey is known for revitalizing the computer languages Perl and Haskell, as well as building the online spreadsheet system EtherCalc in collaboration with Dan Bricklin.

In the public sector, Audrey served on Taiwan national development council’s open data committee and K-12 curriculum committee; and led the country’s first e-Rulemaking project.

In the private sector, Audrey worked as a consultant with Apple on computational linguistics, with Oxford University Press on crowd lexicography, and with Socialtext on social interaction design.

In the social sector, Audrey actively contributes to g0v (“gov zero”), a vibrant community focusing on creating tools for the civil society, with the call to “fork the government.

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In my work as CEO at Optimal Workshop, my role is to curate an environment of freedom and responsibility where everyone can do their best work. Leading the strategic growth of Optimal Workshop as we continue to build our vision for better and more beautiful tools for assessing and improving products and the experience of using them worldwide. I am passionate about great design, and the power of combining qualitative and quantitative research methods for better insight into human behavior and how to maximize enjoyment, productivity, and fairness. I live in beautiful Wellington, New Zealand, with my amazing wife Jas, our two young rapscallions, Fox and Dot, and our hungry dog, Bowie. It’s important to me that we have time to eat together, make things, and enjoy the little things in life.

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A seasoned UX professional, Asmita has worked in a variety of industries across the globe ranging from small B2B businesses to large scale e-commerce giants like Booking.com, building and scaling customer-first cultures across the organization. Currently, she is actively leading Product Design for Talabat in the Middle East North African region as the Product Design Director.

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Cynthia Savard Saucier is head of UX at Shopify, and co-author of Tragic Design (O’Reilly). She has a knack for solving complex problems from a business and human lens. Her range of experience has brought her broad recognition as a leading expert in e-commerce and UX. In addition to her day job, Cynthia is regularly invited to speak at events around the world, where her approach both startles and captivates. She is very comfortable with people mispronouncing her name and recently learned how to keep plants alive.
 

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Kevin Lee, Chief Product Officer at eBay Korea, is responsible for the overall vision and strategy of products and services for Korea’s largest e-commerce company operating under Gmarket, Auction, and G9. In this role, Kevin oversees the team of design, product, and engineering to drive innovation initiatives and deliver great products to extend the market leadership.

Previously, Kevin was Vice President and Head of Design at Visa, Inc, responsible for setting the vision to help design digital products and Visa’s design system has been recognized by Fast Company for 2017 Innovation by Design Awards. Prior to Visa, Kevin led the design studio at Samsung responsible for the overall product strategy and launch of Gear Fit. Kevin was also responsible for the global design team at eBay and Paypal, as well as Whirlpool Corporation designing and launching consumer products with CES awards. Before Whirlpool, Kevin led a global team at GE Healthcare launching Vscan where it was named by TIME magazine as The 50 Best Inventions of 2009.

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Ella and Kelsey are CX Strategists at Optimal Workshop, both from UX Research backgrounds. Researching researchers and designing better experiences for them is a bit of a dream job! When we're not at work, Ella is looking after her German Spitz puppy, Douglas Sapphire, and Kelsey is practicing new roller skating tricks.

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Kwan Min LEE (이관민) is the inaugural Korea Foundation Professor of New Media and the Director of UX (User Experience) Lab at Nanyang Technological University (NTU). Previously, Lee was WCU (World Class University) Professor and the founding director of Interaction Science Research Center at Sungkyunkwan University (SKKU), S. Korea. Lee also directed Samsung Electronics’ User Experience (UX) Group and the Creative Lab (C-Lab) as one of the youngest vice presidents in the Samsung corporate history. At Samsung, Lee led developments of new products and services for its visual display (VD) division through: user experience (UX) planning and strategy, open innovations and outside partnerships, and internal incubations of creative projects at C-Lab. Prior to SKKU and Samsung, Lee had taught at the Annenberg School for Communication at the University of Southern California (USC) for 12 years. At USC, Lee was one of the youngest tenured professors.

Lee specializes in UX (User Experience) research and design, social and psychological effects of ICT, and Human-machine interaction including Human-computer interaction (HCI), Human-robot interaction (HRI), and human automobile interaction (HAI). Lee has published over 100 articles and book chapters in major academic journals. His articles have been widely adopted as major course readings at leading academic institutes such as Stanford, Penn, and MIT. His research findings have been covered by Washington Post, BBC News, USA Today, and other major news agencies.

Lee’s research funding exceeds 12 million US dollars. His research has been supported by the National Science Foundation (USA), Ministry of Education (Singapore), Ministry of Education, Science, and Technology (S. Korea), Samsung Electronics, and Hyundai Motors. Lee holds multiple international (USA, EU, and S. Korea) patents on smart display interfaces, remote controller, gesture control, and multimedia production. Lee has a long history of successfully founding or advising startups and well-Established companies in the areas of smart home, smart mobility, Fintech, speech user interface (SUI), social robots, user experience (UX), and future strategies.

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Trained as an industrial designer and a human factor engineer, Pazit has a broad experience building a wide range of products including medical devices, furniture, packaging design, enterprise software, and consumer software. She views her role as bridging between business, technology, and customers, to help design the experience that would help drive the desired business outcomes.

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Rakesh Patwari is a passionately curious husband and dad, who designs, enables design, and teaches design. Currently a Director of Product Design at Salesforce and Adjunct Professor at UC Berkeley Ext, San Francisco. For the past 19+ years, he worked at startups, large enterprises, and consulting firms across industries and geographies that enriched him with an assortment of diverse experiences. Some of his former employers and clients include Juniper Networks, Apple, Linkedin, Cognizant Technologies, and Aerohive Networks. He is an autodidact designer and believes in the ideology of lifelong learning. He actively gives back to the community by hosting free workshops, is a mentor for startups, and often speaks about design, storytelling, and leadership. Originally from a small town near Hyderabad, India now calls the Silicon Valley his home and lives with his lovely wife, Sirisha, and 11-year-old son Ridhiman.

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Robert Pucher is a computer science professor and head of the department of computer science at the University of Applied Sciences Technikum Wien. He is responsible for the bachelor´s program Computer Science and for the master´s program Software Engineering. Robert Pucher held management positions for software development in small and large companies. Among his main responsibilities was the management of development and implementation for large software projects. Since 1998 he is on permanent tenure as at the University of Applied Sciences, Technikum Wien. In 2003 Robert Pucher was appointed as head of the bachelor´s degree program “Computer Science” and as of 2006 he is heading the master’s degree program “Software Engineering”. Robert Pucher, native from Austria holds a Doctoral Degree from the University of Technology in Graz, Austria and a Diplomingenieur Degree in “Electronics and Communications” from the same University. Robert founded the usability lab at the University of Applied Sciences Technikum Wien and initiated a focus on usability engineering education in various fields of the University. He is member of the scientific committee of the International Board of Usability Qualification, IBUQ.

Current research interest: Information processing in the human mind, efficient teaching and learning, software usability.

Areas of expertise: Software usability and user experience design, higher education (computer science), curriculum development, blended – learning, project based learning, project management IT-Projects, medical informatics.

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Currently is working as a lecturer to help grow more talents in the user experience design field. Sean Chiu was the former executive vice president and Head of UX Design in Lazada group, and the former Design Director of Alibaba, bringing the Alibaba e-commerce design experience to the South East Asia market and conducting various user researches on glocalization design with cross-border projects to adapt the culture. Before he was appointed to this role, he has been contributing his expertise in user research, service design, creative design, product design, and leading many product design projects in different business units inside Alibaba Group. Before Lazada, he was the Product Design Director of Alibaba Music and Live entertainment group. His team has owned a 2018 Good Design Award for content design, and through adapting new design methods and technology innovations, his team was able to accelerate service experience upgrades in the live entertainment industry in China. Before joining Alibaba, he was the usability design lead in Acer Inc. conducting design thinking to innovate the next generation product and running design engineering to help improve hardware and software quality and user experience for running product lines. Sean’s role always serves as not only a designer but also a product owner in the company. His unique working philosophy and design practice approach have always brought his design teams stronger voices and had more influence in organizations.

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I'm Sonya Seddarasan, a Design Thinking Practitioner, whom on the spare time, enjoy reading Psychology, Science and Self Help books. A believer of long life learner, Recently completed my study on Economic & Innovation Disruptive Strategy at Harvard Business School. She founded herself a Product Strategy workshop called The Process. The Process is an Indonesian based product workshop to facilitate young professionals who are curious and eager to amplify their skill sets in the Product world. With that, she supported few mentorship programs including adplist.org, Designed.org, IDF Indonesia, and Femme Palette.

Nurturing a long life passion for design, she is lucky enough to be able to work with various sizes of corporate and start-up since 2008.

She started her career in the creative industry as part-time designer in college and got introduced to Product while working for a grocery company called Happy Fresh. There, she was exposed to a lot of the process in product development, delivering a good User Experience Online & Offline till testing the impact of the product to users. Nothing comes without a price, she overworked herself in the company for 2 1/2 years and got completely burned out. Being in that state, she took herself a year break from the corporate world and started taking a lot of side gigs from creating web, mobile app, to designing product strategy for different clients and companies she got off Upwork and Sribulancer, a freelance site.

Yet this experience made her realize she wanted something more, the isolation of working on her own started to kill her and that's when she got herself a job in Qlue, a crowdsourcing citizen app that helped Indonesian government to hear the voice of the citizen on city issues, where she holds a title of Product Design Lead, creating strategies for a variety of smart city products. Today she is a Principal Product Design for Tokopedia. Her current day job includes building solution combining Product Strategy and Business Needs in various B2B & B2C Mobile Apps.

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Tom has led CX and UX teams in Switzerland, Australia, and Singapore and delivered hundreds of digital experience products on four continents.

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Hi, I am Tony! I am an interaction designer and a CEO and Co-founder of ProtoPie. When I was working as a designer in Google, the toughest challenge was the absence of an effective communication tool between developers and designers. So, my co-founders and I built 'ProtoPie', a simple and powerful prototyping tool, which can help designers to express their ideas without a single line of code. Now, ProtoPie is being used by thousands of individual UI/UX designers as well as companies including Google, Microsoft, BMW, DBS and many more, to bridge the communication gap between designers and developers. As a CEO of SaaS firm and as an interaction designer, I would like to share my insights and philosophy on UI/UX design.

The biggest achievement I have is ProtoPie. Our users are some of the world's most talented and imaginative designers such as Google, Microsoft, GoPro, BMW, Daimler..etc. With ProtoPie, you can connect your prototypes to different types of hardware leveraging a range of innovative technologies–from voice assistants to IoT. Before ProtoPie, I worked at Google as an interaction designer. I was involved in many projects where I was in charge of designing products that reflex cultural difference, data-driven design, scalable design.

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Trisha Doyle is Head of Product at the Government Digital Service (GDS), working with international governments to share best practice on digital transformation. She has worked at GDS for 5 years in a number of leadership roles, including Head of Strategy and Head of Content for GOV.UK.
 

Before joining the Civil Service, Trisha worked in tech and media organisations such as AOL Huffington Post, designing and building digital products and tools.

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‘I believe a brand is what people ‘feel’ it is, and that it is the enduring role of Design to ensure we make the right emotional connection between a brand and its audience. By creating an emotional connection, I strongly believe Design can build relationships based on trust and love’.

Yasushi Kusume has over 30 years' experience in the design profession. He led the brand and innovation design for household names like of IKEA, Electrolux and Philips.

At IKEA, he leads company new innovation activity by incubating new product propositions, business opportunities and touchpoints.

Prior to IKEA, Yasushi was Vice President of Brand Design Identity & Experience, and of Competence Development, for Electrolux Group Design at AB Electrolux. There he was responsible for the on-going orchestration and creation of a design identity for the Electrolux brands. This entails not only creating a full brand experience for the company's products, services and touchpoints but also driving the development of all design competencies relevant to the continuing competitive power of Electrolux Group Design.

Before he joined Electrolux, Yasushi Kusume was Vice President of Brand Design and Creative Direction for Philips Design at Royal Philips Electronics. Among his responsibilities were the direction and leadership of Philips’s brand design and creative direction management. He also directed various brand-related, mission-critical projects for Philips worldwide, such as Next Simplicity, Simplicity Event, and Company Design Identity.

He is co-author of the article Empowering Creativity in the book Sustainability Challenges and Solutions at the base of the Pyramid (Greenleaf Publishing, 2008), the book Brand Romance (Palgrave Macmillan, 2013) and sole author of the book Designology (IF publication, planned to be published in 2016).

In 1985, he became a Bachelor of Fine Art, Craft & Product Design Major at Musashino Art University, Tokyo, Japan. He then added to this in 1989 by becoming a Bachelor of Science with Honours in product design, at the Art Center College of Design Pasadena, California, USA.

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Yung-Ju (Stanley) Chang is an assistant professor in the Dept. of Computer Science at the National Chiao Tung University (NCTU), Taiwan and a director of Taiwanese Association of Computer-Human Interaction (TAICHI). He received his B.S. in Computer Science at NCTU and then his M.S. and Ph.D. degree with a focus on Human-Computer Interaction (HCI) in the School of Information at the University of Michigan in the U.S.. After returning to his home country, Stanley has been striving for prompting the HCI education in Taiwan, including designing an HCI curriculum at NCTU. Stanley is also a passionate and interdisciplinary researcher. At the intersection of HCI and Ubiquitous Computing (Ubicomp), Stanley's research interests lie in three areas: attention and interruption, mobile crowdsourcing, and human-ai communication. He works with researchers from various disciplines and has numerous publications at top HCI conferences and journals.

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